AGD Co-Sponsors Children’s Oral Health Campaign, Launching Today

Featured, News / Tuesday, August 14th, 2012

CHICAGO (August 14, 2012)—The Academy of General Dentistry (AGD) is proud to support today’s national launch of a new three-year multimedia campaign designed to educate parents and caregivers on how to improve their children’s oral health in simple ways.

The AGD is a member of the Partnership for Healthy Mouths, Healthy Lives, a first-of-its-kind national dental coalition comprised of 35 leading dental health organizations. The Partnership, founded on the belief that no child should experience pain and suffer broader health issues resulting from untreated dental disease and conditions, has collaborated with the Ad Council to create television and radio public service advertisements (PSAs), in both English and Spanish, that demonstrate the importance of brushing twice a day for 2 minutes.

The campaign also will provide parents and caregivers with resources through a special campaign website, The website includes a section where parents and children can watch entertaining videos and listen to music—all 2 minutes in length—while the children are brushing their teeth.

“The Academy of General Dentistry is excited to partake in the nationwide rollout of this three-year oral health literacy campaign,” says AGD President Jeffrey M. Cole, DDS, MBA, FAGD. “We’ve been hard at work for more than a year collaborating with the Partnership to create materials that will raise awareness and educate parents and caregivers about the value of good oral health for their children and how it can be achieved.”

More than 16 million U.S. children suffer from dental decay, and research shows that many parents lack basic information about oral health. In fact, according to a survey of parents conducted by the Ad Council, fewer than half of children in the U.S. brush their teeth twice a day or more.

“Childhood dental decay is largely preventable and there are many simple, inexpensive ways that parents and caregivers can improve their children’s oral health,” says AGD spokesperson and Secretary Manuel A. Cordero, DDS, MAGD. “Our hope is that this campaign will instill behaviors that will result in a lifetime of good oral health.”

For more information, visit the campaign’s website will be bringing you more news about this exciting campaign—and tools you can use to help spread the word to your patients and the general public—in upcoming weeks.